AdRoll may collect the following categories of information for the purposes explained below.
Advertiser website activity: This is data about your browsing activity on the website. For example, which pages you visited and when, and what items you placed into your online shopping cart.
Device and browser information: This is technical information about the device or browser you use to access the Advertiser's website. For example, your device's IP address, cookie string data and (in the case of mobile devices) your device type and mobile device's unique identifier such as the Apple IDFA or Android Advertising ID.
Ad data: This is data about the online ads we have served (or attempted to serve) to you. It includes things like how many times an ad has been served to you, what page the ad appeared on, and whether you clicked on or otherwise interacted with the ad.
Data from Advertising Partners: This is data that we receive from other digital advertising companies that we work with (“Advertising Partners”) to help us deliver ads to you and recognize you across browsers and devices. This may include pseudonymous advertiser identifiers that some Advertisers or other third party ad platforms choose to share with us, such as your "Customer ID" with an Advertiser or an identifier associated with a hashed (not readable) version of your email address. We may work with these Advertising Partners to synchronize their unique, anonymous identifiers to our own to enhance data points about a particular unique browser or device.
This data is used to help AdRoll's Advertisers identify and serve ads to you that are more relevant to you. It is also used to operate, improve and enhance our services including enhancing the data points we or our Advertising Partners have about a particular user, browser, or device, or to target, optimize, cap, or synchronize advertising.
AdRoll retains the identifiable data collected directly for targeting purposes for 14 months, after which time we employ measures to de-identify the data by removing unique identifiers and truncating associated IP addresses.
Identifiable data collected for other purposes is held no longer than necessary for their business purposes or to meet legal requirements.
AdRoll may disclose personally identifying information (PII) about you:
With AdRoll's service providers: AdRoll contracts with companies who help with parts of their business operations. They require that their service providers only use your PII in connection with the services they perform for them.
With service providers to AdRoll's Advertisers: AdRoll's Advertisers may contract with companies who handle data (such as Advertisers’ customer lists) for them.
With AdRoll's subsidiaries and related companies
In connection with legal proceedings: When AdRoll is under a legal obligation to do so, for example to comply with a binding order of a court, or where disclosure is necessary to exercise, establish or defend the legal rights of AdRoll, our Advertisers or any other third party.
In connection with a sale of AdRoll's business: If a third party acquires some or all of our business or assets, we may disclose your PII in connection with the sale.
AdRoll also shares technical data that is collected about your browsing habits and your device (such as data relating to our cookies, tracking pixels and similar technologies) with other advertising companies in the digital advertising ecosystem. This enables them and us to better target ads to you.
Finally, AdRoll may disclose aggregated, anonymized information to our Advertisers and other third parties.
AdRoll applies technical, administrative and organizational security measures to protect the data they collect against accidental or unlawful destruction and loss, alteration, unauthorized disclosure or access, in particular where the processing involves the transmission of data over a network, and against other unlawful forms of processing.
We recognize how important your online privacy is to you, so AdRoll offers the following options for controlling the targeted ads you receive and how they use your data:
You can opt-out of receiving targeted ads served by AdRoll: You can opt out of receiving targeted ads served by AdRoll or on their behalf by clicking here. Please note that, if you delete your cookies or upgrade your browser after having opted out, you will need to opt out again. Further, if you use multiple browsers or devices you will need to execute this opt out on each browser or device. If you opt-out we may collect some data about your online activity for operational purposes (such as fraud prevention) but it won't be used by AdRoll for the purpose of targeting ads to you.
You can opt-out of receiving targeted ads served by us or other advertising companies: AdRoll is also a member of the Network Advertising Initiative (NAI). You may use the NAI opt out tool here, which will allow you to opt out of seeing targeted ads from us and from other NAI approved member companies.
AdRoll also complies with the Self-Regulatory Principles for Online Behavioral Advertising as managed by the Digital Advertising Alliance (DAA). You may opt out of receiving targeted ads from other companies that perform ad targeting services, including some that AdRoll may work with as Advertising Partners via the DAA website here.
We also adhere to the European Interactive Advertising Digital Alliance (EDAA) guidelines for online advertising and you may opt out via their Your Online Choices website.
Please note that when using the ad industry opt-out tools described above: If you opt-out we may still collect some data about your online activity for operational purposes (such as fraud prevention) but it won't be used by AdRoll for the purpose of targeting ads to you. If you use multiple browsers or devices you may need to execute this opt out on each browser or device. Other ad companies’ opt-outs may function differently than our opt-out.
You can opt-out of our tracking your online activity for targeted advertising purposes (Do Not Track): AdRoll responds to “do not track” or “DNT” signals sent from your browser. If the website of one of our Advertisers receives a DNT signal, during that visit, AdRoll will not link data we collect to your browser identifier so that new data collected about you will not be used by us for targeted advertising purposes, but older data collected about you may still be used.
In addition, if you are located in the European Economic Area you may also have the right to access, correct or update some of the PII we hold about you. You can also request that we delete your PII. If you wish to exercise any of these rights, please contact us at delight@AdRoll.com. Please note that in many cases, AdRoll holds identifiable PII only on behalf of our Advertiser clients, and we may instead direct you to contact them.